Why Now is the Best Time to Start a Home Care Business

Have you ever considered starting your own home care business? Well, now is the best time… and here’s why!

Home care has been around for a while, but it has gained substantial popularity in recent years. Rather than defaulting to live-in care facilities, Australians now understand that receiving care at home is an option and usually prefer to do so. For example, in the past decade, Australia has seen a 294% increase in the number of people receiving aged care at home.

Australia also has an ageing population, with the number of older adults predicted to double in the next 40 years. So, increasing awareness and demand, coupled with a more significant number of people who need care, spells a fantastic business opportunity! Plus, government initiatives like the NDIS and My Aged Care are transforming the landscape of home care in Australia, providing funding to Australians who could benefit from home care services. These further increase consumer access and break down financial barriers, again strengthening demand. Many people have already recognised that home care is the future, and are investing accordingly, but there is still a lot of demand that isn’t being met. This means now is the time to start a home care business and make the most of the demand in your community before others take your place.

So, you’ve decided to open your own home care business. Should you buy a franchise or start your home care business from scratch? There is merit to both methods. However, your skillset and priorities might make this decision for you. For example, if you start your home care business from scratch, you’ll need to build a new brand from the base up. You’ll need to market your services to your customers and create new business systems. If you’re looking for 100% control and have the skills to handle a big portion of the setup yourself, starting from scratch could be a great option for you. On the other hand, as a franchise owner, you’d have slightly less control, but you’d be creating a business with the backing of a well-known brand. You’d have access to tried and tested business systems, and a team of business experts ready to support you at every turn. Whichever way you choose to go, now is the time to strike! The industry is booming, and there are many Australians waiting for trusted home care services… will you be the one who provides them?

Are you ready to start your own home care business in Australia? Simply Helping is one of Australia’s leading home care providers, and we have a select number of home care franchise locations available now! Click here to learn more and submit an enquiry for your new home care business today.