Why Home Care is a Popular Industry for New Businesses in 2024

So, you’d like to be your own boss and start a new business in 2024. But you’re not sure which industry is right for you… If you’re keen on flexibility, a growing market, and a business that makes a real difference, the home care industry could be exactly what you’re looking for.

A Growing Market

The demographic trends are clear—our population is ageing, and with an ageing population comes an increasing demand for home care services. Coming into 2024, we’re seeing a surge in the need for home aged care services, offering a golden opportunity for entrepreneurs who are looking for a growing industry for their next investment. And with the persistence of government initiatives like the NDIS and My Aged Care, demand will no doubt continue to increase for years to come.


Since the COVID-19 pandemic, many Australians deeply value flexibility. And the home care industry allows a level of flexibility that other industries may not. As a home care business owner, you can take a hands-on approach and deliver valuable care services yourself. Or you can create a skilled team of empathetic care workers to deliver services for you. Plus, home care is varied and flexible by nature. No two customers are the same, so each day will look different from the next. One day, you might be organising a social support visit. The next, you might provide valuable cleaning services to keep your client happy or healthy. If you value a flexible lifestyle, home care could be a great choice for your new business.

Where Compassion Meets Business

In 2024, many business owners are looking for meaning. We’re no longer satisfied by toiling away in an industry we don’t truly connect with or care about. This is another reason why home care is so appealing to budding business owners this coming year. The magic of the home care industry doesn’t stop with just fulfilling a market need; it’s also about creating a strong, lasting connection with the community. As a home care business owner, you become an integral part of people’s lives. By aligning your business values with the heart of community care, you create a business that’s not just recognised, but deeply respected and valued. This unique blend of compassion and entrepreneurship is what sets home care apart, making it an incredibly fulfilling industry to align with.

Are you ready to build your new home care business? Here at Simply Helping, we’re one of Australia’s leading home care providers, with a steadfast reputation built over 25 years. And we’ve very recently released a limited number of home care franchise locations. If you’re ready to enter the home care industry with the backing of a national brand, click here to submit an enquiry for your new home care business today!